About Us

A purpose-driven company building transformational leaders and wise citizens that forge a thriving future for all

About Us


Founded in 2005, we are a trailblazing human development company committed to delivering extraordinary next-level leadership development and personal development experiences that unlock the power of transformation to change our world.

We provide purposeful people in organizations and communities all over the world the thinking, tools, and practices they need to transform products, processes, and projects to ensure they both survive and thrive in the digital, disrupted, and stressed world.
We support C-Suite leaders from over 50 Fortune 500 companies, impact investors, senior politicians, visionary teachers, social innovators, engaged students and citizens all over the world to take charge of change, master themselves inside and out, and transform their problems into exponential value and systemic impact.
We leverage our rigorous and comprehensive Switch On Way methodology to design and deliver programs and products that enable people to become more agile, adaptable, wise, and creative so they can solve the problems that really matter to them and so create a more thriving world for us all.
We have been disrupting the human development industry for over a decade by using digital technology and peer-to-peer design to scale the supposedly unscalable experiences of profound yet practical leadership development and personal development.



The Founders

Nick Seneca Jankel

An award-winning, Cambridge-educated thought leader, author, professional speaker, leadership futurist, philosopher and pioneer in transformational leadership.

Alison McAulay

A disruptive education entrepreneur, a thought leader in human development and a master of the healing arts – always with an embodiment edge.


All our programs and products are powered by our rigorous brain-based methodology the Switch On Way.

We have spent thirty years building our methodology. It purposefully brings together the latest science of brain networks, behavioral economics, cognitive psychology and affective neuropsychology and meticulously matches it to timeless wisdom from the great philosophical traditions. We have codified this enormous body of human development and strategic innovation research, theory, and wisdom into:
- A comprehensive 6-module leadership curriculum for Transformational Leadership
- A reliable and proven process for transformation in organizations and individuals
- 90+ “Switch On Engines”: strategy tools for transforming organizations
- A series of practices that help human beings change themselves over time

Our Purpose Projects

Although all our programs and products are driven by our deep and abiding purpose – to scale and spread the tools of self transformation and systemic transformation to millions – we also invest in a number of purpose-driven projects.

The Institute For Transformational Politics: Leadership programs for senior politicians focused on leading systems change and breakthrough social innovations

Switch On Schools: A radically re-invented approach to education with a brain-based curriculum for developing wise and thriving children

Pure Labs: A blockchain-built impact investment fund to incubate and accelerate enterprises that reinvent communities; and leadership programs for investors to find and fund purpose

Our Leadership Clients

We work with organizations across the globe that want to build transformational leaders and cultures to thrive in the digital, disrupted, and stressed world.

We have worked with over 100 of the Fortune 500 and FTSE 100 as well as many ambitious non-profits and government departments.

A Sample Of Leadership Client

Our Partners

We are a small enterprise in headcount that packs a global punch with impact. We can do this in part because we work with amazing partners all over the world. They include:

Selected Leadership Partners
Selected Life Partners

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